Joseph Joseph Website
To reflect Joseph Joseph’s design credentials the website needed to be the best place to experience the brand for both B2C and B2B. The previous site was severely lacking in that regard. Built on an antiquated platform, it lacked clarity or hierarchy and was a poor experience across all devices.
Built on the Magento platform, the redesigned Joseph Joseph website has a clean, contemporary feel with richer content and is fully responsive. The new design dispensed with clinical product cut outs and embraced a more editorial approach with lifestyle photography, playful animation and social feeds populated with UGC.
Within 3 months we saw a 55% increase in new users and a 25% increase in revenue.