Sony Petals 4K

ATL campaign by McCann London to promote the new Sony Bravia 4K TV range. The brief was to demonstrate that 4K is 4 times the detail of Full HD. Shot on location in Costa Rica over five days, my role was as Sony’s Creative Director and 4K filming expert.

Concept and delivery: McCann London
Director: Jaron Albertin
Photography: Nick Meek