Sony Petals 4K
ATL campaign by McCann London to promote the new Sony Bravia 4K TV range. The brief was to demonstrate that 4K is 4 times the detail of Full HD. Shot on location in Costa Rica over five days, my role was as Sony’s Creative Director and 4K filming expert.
Concept and delivery: McCann London
Director: Jaron Albertin
Photography: Nick Meek
Print collateral
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