Waitrose Brand World

A vision to make Waitrose more reflective of today’s modern food culture
and more appealing to a broader customer base, summed up as the new
brand strategy of making Waitrose ‘the home of food lovers’.
The new Brand World brings this strategy to life and influences every part
of the business, bringing more consistency and simplicity to customer journey.

Credits: Waitrose Creative & Content, Pentagram, Wonderhood, Waitrose Food studio,
Waitrose Brand Strategy.