Waitrose Summer
Concepted and developed by the in-house Content & Design team, Waitrose Summer Food Festival response to brief went beyond the usual packaging and campaign solutions to influence the development of the product range itself, inspire industry leading augmented reality on social and four Waitrose pop up events at food festivals across the UK. Refreshed packaging lines achieved up to 23% sales uplift and the summer digital circular reached 290,000 users in its first day, achieving Facebook’s top ranking score for ad quality and relevance. The overall project won the ‘Judge’s Award’ for ‘originality, creative bravery and difference’ at the 2022 Inside Out Awards.
Concept, design, artwork, digital content, copy, packaging, brand management, planning, creative direction, art direction, production – Waitrose Concept & Design
Food Photography – Maja Smend. Food stylists – Sian Davies, Kim Morphew, Amy Stephenson, Jennifer Joyce, Seiko Hatfield
Drinks Photography – Jamie Orlando Smith. Drinks Stylist – LoÏc Parisot
Copy support – Ink
Animation – Kael Onion Oakley
POS creative & installation partners – Kolorcraft, SMP
Packaging repro – SGS, Technik
Festival pop ups – Collider